EFC returns to e.tv
In a massive, groundbreaking broadcast partnership, it has now been confirmed that EFC will once again be broadcast on the South African free-to-air TV channel, e.tv.
In a recent partnership with Kwesé Sports to be sub-Saharan Africa’s exclusive TV broadcaster, EFC reserved its free-to-air broadcasting rights in South Africa, allowing it to return to e.tv and its incredible broadcast reach of almost 50 million people in South Africa.
EFC was originally broadcast on e.tv from EFC 12 through to EFC 19 and drew massive ratings, both for e.tv at the time and for MMA on the continent.
The live broadcast of EFC increased e.tv’s usual viewership for that time slot by a massive 31.5 per cent, proving just how popular the sport is.
The viewer demographic crossed all race and income groups, reflecting broad market appeal across South Africa’s population.
“This is absolutely huge for EFC, e.tv and the sport of MMA,” stated EFC president Cairo Howarth.
“It’s a deal that we have been working on for some time and we are ecstatic. It is great for e.tv, the EFC and its partners, the athletes and the fans. This partnership provides an even greater platform for the sport of MMA to grow.
“EFC has a huge following in South Africa and we are delighted to give South African MMA fans events for free on terrestrial television and to be able to reach the whole country.”
For more information, visit efcworldwide.com, or follow them on Facebook.com/EFCworldwide and Twitter: twitter.com/EFCworldwide. – @SabeloBoksburg
