EFC Africa hits cinemas
EFC Africa 28 will be screened at select Ster-Kinekor cinemas around the country on Thursday, March 27.
EFC 28 will take place at the Coca-Cola Dome.
All athletes competing at the event will wear black armbands in honour of deceased athlete Booto Guylain.
In a partnership that has been development for months, EFC Africa and the cinema giant announced early this month that fight fans throughout the country will now be able to watch every upcoming EFC Africa event live and witness larger-than-life MMA action in high-definition (HD).
The new format promises fans a big screen, live cinema experience, while using the most advanced cinema broadcast platform available worldwide.
“We’re excited to be offering fight fans the chance to see our events in such an awesome, larger-than-life setting,” said EFC Africa president Cairo Howarth.
Marketing executive of Ster-Kinekor Theatres, Doug Place, is equally delighted with the announcement of the new partnership.
“Cinema is an evolving sector and we are in an exciting place right now.
“Resulting from our massive investment in technology and the digital upgrade, doors are opening for us to consider more alternative partnerships such as this one with EFC Africa.
“The digital conversion also means that the EFC fights on the big screen will be an awesome viewing experience for the fans. Watching all the live action in HD is better than it has ever been seen before, and makes for a fantastic night out at the cinema.
Fans can enjoy the EFC 28 in HD at the following Ster-Kinekor cinemas:
· Ster-Kinekor Fourways
· Ster-Kinekor East Rand Mall
EFC Africa 29, taking place on May 1, will see the addition of cinemas at:
· Ster-Kinekor Brooklyn (Pretoria)
· Ster-Kinekor The Zone (Johannesburg)
· Ster-Kinekor Cradlestone (West Rand)
· Ster-Kinekor Maponya (Soweto)
· Ster-Kinekor Greenstone (Edenvale)
