They reached more than 100 000 pupils with a project which encouraged learners to adopt a new hand washing habit within just 21 days.
This encouraged a dramatic increase in good health practices among primary school children.
The campaign focused on children aged between six and 12 years old, in Grades R to 4.
Brand manager for Lifebuoy, William van der Westhuizen, said the project reached not only the pupils, but their families and friends.
“Good health practices and habits should not only be taught and focused on in winter – hand washing with soap is an important factor in breaking the chain of infection in all seasons.
“The 21-day habit benefited learners, as well as their parents, and by improving their health conditions it has a positive impact on family medical bills too.”
According to the World Health Organisation, diarrhea and pneumonia combined, are responsible for the deaths of millions of children under the age of five every year.
The majority of these deaths are linked to poor hygiene and lack of access to sanitation, but research has proved that the simple hygiene habit of washing hands with soap can reduce this figure by almost half.
“School principals came on board (for the competition) as they realised the importance of the campaign and its positive effect on school attendance. They were keen to help the children to adopt new habits and develop a healthy attitude towards hand hygiene.”
One of the winning schools was Laerskool Westwood. Principal Andre van Rensburg says that Lifebuoy’s campaign was well received and beneficial for the learners who learnt the importance of hand-washing.
The prize chosen by the school was a generator.
“The generator will benefit the school in the event of power outages. – @IschkeBoksburg
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