The Safari stall gave all who bought a 2.5kg pack of Safari braai pap, a complimentary branded blanket during one day of sales.
Senior brand manager for Supreme Flour and Foodcorp Milling, Liezel van Bergen said she was happy with the proceeds of their product sales on the day.
“This enables us to focus on long-term relationships with future consumers and build a connection with our brands.
“To entrench the Supreme Flour brand in the minds of the young rugby players and their supporters, the company also sold traditional vetkoek filled with either mince or jam and cheese.
“As an added incentive for each sale, we gave each rugby player a 1kg sample flour,” she said.
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