East Rand Mall enters new age in style after mega facelift
The East Rand Mall has glided into the 21st century in style after the establishment concluded a revamping process that has greatly expanded the centre’s offering to its prestigious pool of clients and customers.
On Wednesday, April 20, the East Rand Mall unveiled its new look that will see the mall valued at an estimated R2.4 billion in the property market.
The iconic East Rand Mall is located in the heart of Boksburg.
Speaking on the revamping and re-launching of the mall, the East Rand Mall’s general manager, Petra Foord, said that the centre is looking to attract more shoppers from the region and in turn remain the destination of choice in the East Rand.
East Rand Mall ushers in new era for shopping
“By supporting the community on their retail and lifestyle demands, we are able to boost and support our local metropolitan community to stay relevant and grow our offering to assist with servicing our community’s needs,” she said.
Commenting on why the centre needed a revamp, Foord revealed that the mall needed a modern look that would give it energy in a consumer market that is getting younger and more vibrant.
“It also needed a more upmarket and refreshed look which will go a long way in minimising inconvenience to our customers and tenants alike, which was one of our biggest challenges,” Foord explained.
One of the key elements of the revamp, which will see an impact on the surrounding community, is that there will no longer be a need for people to travel far, because everything they need will be on their doorstep.
Foord said that the mall will see consistent growth in both footfall and trading density.
“Our plan is to stay relevant in our times by offering what is needed with the best service and safety in place,” she added.
“Our offerings will stay current with the times and needs and we look to always have a CSI (community support initiative) tied into our daily activities.”
Foord said that the current leadership of the East Rand Mall understands the digital trend and is gearing up to move forward with numerous digital offerings.
“We are soon to launch our brand ambassador programme which allows shoppers to book the personalised services of an ambassador to assist with their shopping requirements,” Foord said.
“Be it taking care of your grandmother for the morning in her wheelchair, or offering retail advice on all lifestyle requirements.
“The digital space is here to stay and we will be adopting it more and more as we grow with our community.”
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